Forest Park Social Norms Campaign

During my second internship with Creative.comm I lead a team of designers and P.R. writers on a campaign aimed at elevating awareness of focussed social norms particular to the Forest Park campus of St. Louis Community College on Oakland Avenue. The percentages derive from a survey by the American College Health Association taken by 987 students, and the three chosen met certain criteria determined by client. The campaign consisted of a central poster, the design of which followed through three newspaper ads (each focusing on one of the three percentages), a bookmark with helpline numbers on the backside, and an informational brochure (not shown).